Brands ask for a media kit before they talk money. Fill in the numbers you can already see in Instagram Insights and get a clean one-page kit you can send as a link or save as a PDF.
Add a short intro and it will appear here, above your numbers.
Audience
Rates
Your engagement rate is the figure on this kit that decides what you get paid, and it drops every time a follower goes quiet or disappears. IggyPlug Tracker emails you every week showing exactly who left, who's new, and where your count stands. No password, ever.
See how it works →A one-page summary you send to brands. It shows who your audience is, how engaged they are, and what you charge. Most brands ask for one before discussing a paid collaboration, because it lets them compare creators on the same set of numbers.
Your handle and niche, follower count, engagement rate, average reach, a short audience breakdown such as top country and age range, your rates, and how to reach you. Brands you've worked with help if you have them. Keep it to one page. The point is to be quickly comparable, not comprehensive.
It depends on size. Accounts under 10,000 followers commonly see 3 to 6 percent, while accounts above 100,000 often sit between 1 and 3 percent. Smaller accounts usually post higher rates because their audience is more closely connected to them, which is exactly why many brands deliberately seek out micro creators.
In the Instagram app, go to your profile, then Professional dashboard, then Insights. Reach and audience breakdown are there. For average likes and comments, take your last nine or ten posts and work out the average rather than using your single best one, since a media kit built on your best post falls apart the moment a brand checks your feed.
No, and you should never give your Instagram password to a third-party tool. This page asks only for numbers you can read yourself in Insights.
Nothing at all until you press "Create shareable link". At that point the kit you built is saved so the link has something to load, and it is reachable only by its random six-character address. We never see your Instagram login, we do not know who you are, and we only get your email address if you tick the box asking us to send you a copy.
Yes. No signup, no account, no watermark, and no limit on how many kits you make.