We spent years working with musicians, athletes, and influencers, managing the accounts whose livelihoods depended on getting Instagram right. Now we build the tools we always wished we'd had.
IggyPlug started on the other side of the camera. For years we worked hand in hand with musicians, athletes, and influencers, running content, managing social presence, and growing audiences for people whose livelihoods depended on getting Instagram right. We sat in the seat our customers sit in now. We know what it feels like to watch a follower count move and have no idea why. To lose people the day after a post and never find out which post did it. To be asked by a brand for an engagement rate you can't confidently prove.
That work taught us something that shaped everything we do today. The hardest part of social media isn't creating. It's seeing clearly. The platforms are built to keep creators guessing. Instagram tells you your number went down, but never who left, never when, never why. The people who need that information most, creators building a business and brands deciding who to pay, are handed the least.
So we changed what we build. Instead of managing accounts one at a time, we set out to give every creator the kind of visibility that used to require a full time team. IggyPlug is now a software company. We build tools that turn the guesswork of Instagram into something you can actually read: who unfollowed you and when, who your real fans are, what your audience is worth. And we built them on one principle we learned the hard way. We never ask for your password, and we never touch your account. Everything we do reads only what's already public, from the outside.
IggyPlug Tracker is where we started, not where we stop. Our aim is a complete analytics layer for creators and the brands that work with them, a place where the numbers that decide careers and deals are transparent, honest, and yours.
We're building for the creator who treats their account like a business, because we spent years being the team that helped them do exactly that. The difference now is that we can help thousands of them at once, instead of a handful. We came from the world of musicians, athletes, and creators. We're building the tools we always wished it had.
These aren't talking points. They're the operating principles we hold ourselves accountable to every single day.
We'd rather show you the uncomfortable number than a flattering one. If people are leaving, you should be the first to know, not the last.
Shortcuts get accounts banned. We play the long game because your Instagram is worth protecting.
If something isn't working, we tell you and we fix it. We don't hide behind vague reporting or blame the algorithm.
We started as creators. We know what matters and what's just noise. That perspective shapes every decision we make.
We stay current with Instagram's terms of service so you never have to worry about your account getting flagged or banned.
There is no contract and no lock-in. Cancel yourself from the dashboard whenever you like, without emailing anyone first, so the only way we keep you is by staying worth paying for.
A small team. Email us and you reach the people who wrote the code.
Started IggyPlug after years of watching creators fly blind on their own audience data. Built this the right way from day one.
They build and run the tracking platform: the scans, the scoring, and the weekly report that lands in your inbox.
Every support email is answered by someone who understands how the product works, usually the same day.
See exactly who unfollowed you, who your real fans are, and what your audience is worth. From $29/mo, with a 30-day money-back guarantee.
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